Fluid flow and heat transfer coefficient associated with flow inside short holes (L/D = 1) discharging orthogonally into a cross flow was investigated experimentally and numerically for (Re) over bar ranging from 0.5 x 10(5) to 2 x 10(5), and blowing ratio ranging from 1.3 to 3.2. The basic configuration studied consists of a feed tube with five orthogonally located gas holes. Four different hole configurations were studied. The transient heat transfer study employs an IR-camera to determine the local heat transfer coefficient inside each hole. Velocity measurements and numerical flow simulation were used to better understand the measured heat transfer distribution inside the hole. The Nusselt number distribution along the hole surface exhibits significant circumferential non-uniformity associated with impingement and separation, with localized high heat transfer regions caused by flow impingement. The Nusselt number was observed to be a strong function of the Reynolds number, but a weak function of the blowing ratio. (C) 2012 Elsevier Ltd. All rights reserved.