Anisotropic silver nanoparticles were assembled on cotton fibers to realize the coloration of cotton. The assembly of silver nanoparticles on fibers was achieved by linking of poly(diallyldimethylammonium chloride) (PDDA) at room temperature. The silver nanoparticle treated cotton showed different colors because of localized surface plasmon resonance (LSPR) property of silver nanoparticles. The coloration was completed through electrostatic interaction between the PDDA treated cotton surface and the anisotropic silver nanoparticles in the reaction system. Scanning electron microscopy (SEM) characterization demonstrated that the morphologies of silver nanoparticles remained unchanged during the coloration process, so the treated cotton inherited the LSPR optical features of silver nanoparticles. Moreover, the cotton colorated with silver nanoparticles showed reasonably good color fastness to washing, which will facilitate the practical application of this coloration process.