Preparation of branched polystyrene using continuous bulk styrene polymerization is extremely difficult due to gel formation and can even lead to reactor plugging. This investigation explores the concept of post-polymerizer branching by placing latent functional groups along the polymer backbone which couple during high-temperature devolatilization of the polymerizer effluent. The latent functional monomer pair investigated is glycidyl methacrylate and acrylic acid. The key to producing a branched polystyrene that is thermally stable is to add one of the latent functional monomers in large excess, making the other monomer the limiting reagent.