Kunststoffe-Plast Europe, Vol.92, No.5, 28-28, 2002
An interim judgement on e-business - Potentials and risks when marketing injection moulding machines and spare parts on the Internet
Plastics machine manufacturers have initiated a variety of Internet-supported marketing and sales activities for new machines and spare parts. New success criteria and the necessity of an integrated e-business concept are the result of two years' experience with the technology and user behaviour.