Autohesive tack is the ability of two unvulcanized rubber surfaces to resist separation after they are brought into contact for a short period under light pressure. In this work, the effect of unmodified montmorillonite (MMT) nanoclay on autohesive tack of brominated isobutylene-co-p-methylstyrene (BIMS) rubber was investigated by a 180 degrees peel test. The nanocomposites were characterized using X-ray diffraction (XRD) and atomic force microscopy (AFM). The autohesive tack strength dramatically increased with nanoclay concentration up to 8 phr, beyond which it reached apparently a plateau at 16 phr of nanoclay concentration. The tack strength of 16 phr of nanoclay loaded sample was nearly 158% higher than the tack strength of neat BIMS rubber. Various tack governing factors such as green strength, creep compliance, entanglement molecular weight, relaxation time, self-diffusion coefficient, and monomer friction coefficient were analyzed. The addition of nanoclay reduced the extent of molecular diffusion at the tack junction by reducing the chain mobility; however, the diffusion was still sufficient to achieve bond formation. Furthermore, the less diffused chains of the nanocomposite samples showed greater bond breaking resistance due to an increase in cohesive strength, onset of transition zone relaxation time, and monomer friction coefficient value of the BIMS matrix owing to the nanoclay reinforcement. On the other hand, the more diffused chains of the unfilled sample exhibited facile chain separation due to the poor cohesive strength of the BIMS matrix. (C) Koninklijke Brill NV, Leiden, 2010