The effect of the cure time of a rubber compound on the adhesion with brass-plated steel cord was investigated. The formation, growth and degradation of the adhesion interphase formed between the rubber compound and brass-plated steel cord was also observed as well as the formation of a weak boundary layer in the rubber near the adhesion interphase. With increase in the cure time from a fourth to four times of t(90), the pull-out force after vulcanization increased significantly up to one-half of t(90) followed by a slight increase to t(90), and then decreased slowly with further increase in cure time. This decrease in pull-out force upon prolonged vulcanization may be explained by the severe degradation of rubber compound attached to the adhesion interphase. Also, upon prolonged vulcanization, the adhesion interphase with a rich ZnS layer may act as a barrier to copper diffusion which is required to form the adhesion interphase of copper sulfide. After thermal aging of the adhesion samples, the pull-out force decreased in comparison with that of the unaged. The decrease of pull-out force after thermal aging stemmed mainly from the decline of tensile properties after thermal aging. The adhesion after humidity aging was different from that after thermal aging. Upon increasing the cure time to one-half of t(90), the pull-out force increased. But a further increase in the cure time caused a decline in pull-out force. This phenomenon can be explained by the degradation of the adhesion interphase. At longer cure time, a severe growth of copper sulfide and a large amount of dezincification were observed in the adhesion interphase. At shorter cure time, a significant growth of copper sulfide in the adhesion interphase does not occur, whereas the formation a of a ZnS layer appeared after humidity aging. With increasing cure time, the formation of a weak boundary layer in the rubber near the adhesion interphase increased, resulting in the cohesive failure of the rubber layer.